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Our Team

Founder and CEO

NIKOLETTE ORLANDOUNIKOLETTE ORLANDOU, the Founder and CEO of i’m eco friendly™ is a Los Angeles-based feature film producer and a long-standing advocate for the conservation of our planet and the environment. In 2007, encouraged by the increased awareness and lawmakers’ trend to move legislation toward the right direction, she decided to turn her personal passion into a business and help “break the dam,” by expanding the use of reusable and eco-friendly bags and accessories into a mass practice.

A native of Athens, Greece, Ms. Orlandou got her B.A. in Film Production from the University of Southern California in 2001 and has been working in the Industry non-stop, ever since. Aside from i'm eco friendly™, Ms. Orlandou is actively developing two feature films and is in the process of creating a unique DVD Lecture Series on Independent Film Financing, along with Industry veteran and AFI Professor, Robert O. Kaplan.

Creative Director

ROMAN JASTERROMAN JASTER is a graphic designer with a strong commitment to compassionate and responsible design that carries the intention for positive change. Born and raised in northeastern Germany, he moved to the United States in 1999 and later received his BFA from the California Institute of the Arts.

For his 2007 Earth Day design intervention project Neither Paper Nor Plastic, Roman designed and handcrafted custom tote bags that were handed out for free in front of a Ralph’s supermarket in Valencia, CA. Shoppers who received the bags were asked to pledge that they would use these bags for every shopping trip for at least 6 months.

Tote Designers

ANYA FARQUHAR and SARAH LaVOIEANYA FARQUHAR graduated from Art Center College of Design with a BFA in Graphic Design in 2007. She has been involved in various social design projects, including some for the United Nations and the Ford Foundation. Ms Farquhar is dedicated to using design as a tool for improving human wellbeing and livelihood, while she is equally focused on decreasing her own environmental footprint. Anya is a firm believer that the way we choose to treat our environment has an effect on the quality of life each of us aspires to within our own community.Ms. Farquhar considers designing for i’m eco friendly™ a way to align her personal and professional interests and provide a tool for communication thus increasing awareness.

SARAH LaVOIE was born and raised in Pasadena, California. A graduate of Art Center College of Design with a BFA in Illustration, she is committed to living her life in a sustainable and considerate way, a fact apparent in her choices. Ms. LaVoie focuses on socially and environmentally responsible design; she was part of a group project with Designmatters and MPALA Community Trust of Kenya, which set out to teach the illiterate nomadic tribes of Kenya about HIV/AIDS prevention through both illustration and product design. Nature is something Sarah has always been passionate about; she lives each day with the goal of conserving and protecting it—both in her personal life as well as professional choices. Ms. LaVoie’s focus and primary goal as an artist is to spread awareness and create design that inspires change.

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