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November 15, 2008

i’m eco friendly™ “Green” Holiday Kick-Off Event, hosted by TRÜYOGA Studio

i’m eco friendly™ Debuted its Stylish Eco-Totes Amidst a Backdrop of Glitz and Green.

To celebrate the debut of its eco-fashion bag collection, i’m eco friendly™ hosted a
launch party that offered the press and the Los Angeles public an afternoon of fun
and shopping in “green” style. It was a successful afternoon wherein guests were
introduced to a colorful assortment of holiday must-haves.

On Saturday November 15, from 12 pm to 4 pm, TRÜYOGA in Santa Monica, Calif.,
opened the doors to its luxurious, sustainable yoga studio; the green carpet was
rolled out; the scent of incense and delicious organic food created by Eco Caters &
Chef Nick Brune
greeted the guests.

Encompassing with i’m eco friendly’s™ “Vertically Green” motto, other reputable
eco-conscious vendors, starting with Earth Friendly Products, a leader in the green
world, joined in the event as sponsors or supporters.

Among the guests that walked the green carpet was the talented Sofia Vassilieva, best known as Ariel Dubois in Medium and the title role in the Eloise movies. Sofia next stars alongside Cameron Diaz, Alec Baldwin and Abigail Breslin, in My Sister’s Keeper, which was directed by Nick Cassavetes.

Also in attendance were Winter Ave Zoli, (Sex and Death 101, The Oh in Ohio, Joel Schumacher’s Creek and the upcoming Pagan Queen); Christina Ulloa, (Charmed, Bones, Veronica Mars); Katerina Moutsatsos, a celebrated actress in Greece and Turkey; star organic decorator, Kelly LaPlante as well as many more noted Angelenos.

For more photos from the event, please check out our photo gallery.

Highlights of the event included i’m eco friendly™ gift totes—filled with products,
samples and coupons from the event’s
participating sponsors, as well as a
“sneak preview” of the brand’s upcoming
collection of carryalls made of “avocado”
and “sweet potato” colored certified
organic cotton canvas.

Partygoers entered to win a “Use What You’ve Got” Designer Restaurament (Makeover in French) with noted eco-interior decorator Kelly LaPlante. The Venice-
based sustainable design expert will spend three dynamic hours re-imagining the
winner’s living space showing how to achieve a fresh home look while going “green”
in style and on a budget. (

Topping it all off, Janis Burns, who has provided therapy and support for world class
and Olympic cyclists and is TRÜYOGA’s in-house massage therapist, treated guests to
5-minute chair massages.

Needless to say, without our main sponsors, Earth Friendly Products (,
Eco Caters ( TRÜYOGA Studio (, i’m eco
launch celebration wouldn’t be the same!

In addition to the above companies, the following vendors helped make the event
greener and better:

  • Greenopia: The Urban Dweller’s Guide to Green Living, which truly served as
    our ‘guide’ in evaluating which companies fit i’m eco friendly’s high standards
    to join as event participants.” (

  • Jessica Foster Confections: Created her unparalleled handmade organic
    chocolate truffles for guests to indulge in. (
  • Wen by Chaz Dean: The celebrity hairstylist and pioneer in the green
    movement has created Wen, an all-natural hair and body product line that
    contains no harmful ingredients such as toxic detergents, sulfates and
    surfactants. (
  • Blunda Aromatics: Provided its jasmine-infused body oil, “Persephenie” for
    each gift bag (
  • Greener Printer: i’m eco friendly’s™ printer of choice, provided bookmarks
    printed on high post consumer waste recycled paper using soy inks
  • Guayaki: Organic Yerba Mate: Organic,
    fair trade, unique tasting tea which also
    boasts biodegradable and compostable
    packaging provided samples & t-shirts for
    the gift bags (
  • Amazon Herb Company Spa & Wellness:
    Showed guests how they can supplement
    their diet and lead a healthier lifestyle
  • M Café De Chaya: The popular café that serves contemporary macrobiotic
    cuisine, supplied gift certificates for the gift bags (
  • The Green Life: A new green store on Main
    Street that carries a variety of products,
    provided discount certificates for our
  • Studio 116: Is responsible for “greening” our